{"title":"Baby \u0026 Beyond","description":null,"products":[{"product_id":"flip-flap-phonics","title":"Flip Flap Phonics","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/yf9I9hTI_Hs\" allowfullscreen=\"\" frameborder=\"0\" height=\"180\" width=\"320\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eA sturdy book with split pages that gives children hands-on practice in making lots and lots of words. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eDesigned with spiral bound binding, the pages are split into two sets of flip over pages, allowing the children to flip the pages over and discover new words.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e Flip Flap Phonics is designed to develop skills in blending sounds together to make words and to help children identify rhyming patterns in real and nonsense words. It can also be used as a valuable teaching aid and a focus point for blending sounds and reading words in small groups. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e","brand":"Letterland","offers":[{"title":"Flip Flap Phonics","offer_id":1213785072,"sku":"TH12","price":100.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/EE989458A9F2D34AF.jpeg?v=1588492755"},{"product_id":"letter-sound-cards","title":"Letterland Letter Sound Cards","description":"\u003cp\u003eA comprehensive set of 173 educational flashcards featuring all the major spelling patterns ofthe English language with Letterland story aids.The double-sided flashcards feature Letterland characters and their spelling stories on one side, and plain letters on the reverse. Versatile and visually appealing, the pack includes instructions for wording building, spelling and lots of phonics games ideas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDimensions:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension_value\"\u003e131\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension_unit\"\u003emm\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e x \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension_value\"\u003e87\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension_unit\"\u003emm\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e x \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension_value\"\u003e33\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"metafield-dimension_unit\"\u003emm\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"resourceDownloads\"\u003e\n\u003cdiv class=\"downloadLinks\"\u003e\n\u003cdiv class=\"resourceDownloads\"\u003e\n\u003cdiv class=\"downloadLinks\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/KZ0UvkPUUZw\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":32201039282272,"sku":"TH06","price":117.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/62DAFEBD0E0220A80.jpeg?v=1425706274"},{"product_id":"magnetic-word-builder","title":"Magnetic Word Builder","description":"\u003cp\u003eAn appealing scene in Letterland, this classroom and home resource will enthuse children to make new words and practice spelling with ease. Build words in the sky or on the road, with no mistakes to rub out! The board holds all 52 letters, and opens and closes without disturbing the child’s work! This generous set makes spelling a wide range of words possible, both in regular class dictations and in independent work. All consonants are blue and vowels are red, including capital \u003cstrong\u003eI\u003c\/strong\u003eand a red –\u003cstrong\u003ey\u003c\/strong\u003e for when \u003cstrong\u003ey\u003c\/strong\u003e is being ‘a part-time vowel’.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.letterland.com\/documents\/pdf\/RWM_Instructions-download.pdf\"\u003eClick here to download a detailed instruction sheet for how to use this product (PDF, 1mb).\u003c\/a\u003e\u003c\/p\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":1213855148,"sku":"RWM","price":110.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/RWM_sip_large_5159158a-7689-474f-9f49-3f3d8b00e826.jpg?v=1588493144"},{"product_id":"phonics-touch-trace","title":"Phonics Touch \u0026 Trace","description":"\u003cp style=\"text-align: left;\"\u003eYour child could be a tactile learner - needing to touch things to learn. Your child could be a visual learner - needing memorable,  clever images to look at. Your child could be and auditory learner - needing engaging stories and rhymes to listen to. The wonderful thing about this Phonics Touch \u0026amp; Trace book with its raised letters is that it is multisensory, allowing your child to learn letter shapes, letter sounds and develop a real awareness of words in a way that suits them best!\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/nIwaLEwZmFY\" allowfullscreen=\"\" frameborder=\"0\" height=\"180\" width=\"320\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":1214043064,"sku":"TE95","price":90.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/9A25A3224791AFE29.jpeg?v=1425713908"},{"product_id":"phonics-touch-trace-flashcards","title":"Phonics Touch \u0026 Trace Flashcards (new version)","description":"\u003cdiv class=\"wrapper\"\u003e\n\u003cdiv id=\"productDetails\"\u003e\n\u003cp\u003e\u003cspan\u003eThis set of 62 textured cards features the Letterland alphabet in lowercase and uppercase letters. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne side shows the Letterland pictograms in full colour and the other features the plain letter shapes. The cards include instructions to help you to pronounce the letter sounds correctly, finger-trace the letter shapes correctly and build simple 3 letter words to read. Ideas for games are also included.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":1214058844,"sku":"TE96","price":75.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/files\/Untitled_17.png?v=1763359655"},{"product_id":"phonics-touch-spell","title":"Phonics Touch \u0026 Spell","description":"\u003cspan\u003eFeaturing 40 essential spelling patterns, this multi-sensory book is packed full of little stories to help children remember how read, spell and learn! Phonics Touch \u0026amp; Spell allows children to learn how letters come together to make new sounds! Featuring 40 essential spelling patterns with plenty of things to find containing the target sound, young learners will develop their phonics skills quickly. The child-friendly story logic appeals to children’s minds, making the phonic facts easy to remember forever. The letter shapes are textured to help reinforce how to form the letter shapes correctly, and there are fun multi-sensory reading activities throughout the book.\u003c\/span\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":1214063284,"sku":"TH11","price":90.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/C2383E0A72BA25B23.jpeg?v=1425715335"},{"product_id":"phonics-activity-book-4","title":"Phonics Activity Book 4","description":"\u003cp\u003e\u003cspan\u003eThis series of six Phonics Activity Books introduce the alphabet shapes and sounds and and 40 further spelling patterns. Book 4 contains: e_e, ee, ea, y, i_e ie, igh, y, o_e, oa, ow. Letterland stories give child-friendly reasons why, when certain letters come together, they make a completely new sound. This really brings phonics to life making learning so much more memorable! Book 4 includes carefully sequenced word building and reading activities, reward stickers, fun activities and puzzles. There are stickers to engage children in the activities and ideas to extend learning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cn2X5PAOouA\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":1221124788,"sku":"TH17","price":60.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/9F9537A57251F4A81.jpeg?v=1425958103"},{"product_id":"phonics-touch-spell-flashcards","title":"Phonics Touch \u0026 Spell Flashcards","description":"\u003cspan\u003eThese fantastic textured flashcards feature 40 spelling patterns. One side shows the Letterland pictograms in full colour with ‘reminder’ stories to help explain the sound the letters make when they are together. The other side features the plain letter shapes. Ideas for games are also included.\u003c\/span\u003e","brand":"Letterland","offers":[{"title":"Default Title","offer_id":1225140984,"sku":"TH10","price":75.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0214\/4060\/products\/2C164D922D6F6B225.jpeg?v=1426061705"},{"product_id":"flip-flap-phonics-2","title":"Flip Flap Phonics 2","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9r1pDYI37MY\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eA sturdy book with split pages that gives children hands-on practice in making lots and lots of words.Designed with spiral bound binding, the pages are split into two sets of flip over pages, allowing the children to flip the pages over and discover new words. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eFlip Flap Phonics is designed to develop skills in blending sounds together to make words and to help children identify rhyming patterns in real and nonsense words. 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