What is SAM?     It is  ultimate Internet Connected Electronics kit - the Internet of Things (IoT) Toolkit.

Anyone can use our technology kits of wireless blocks (SAM block) and a game-like app to build and customise anything from robots, cars, computer or life-hacks to a selfie machine and more.  

Each SAM block has specific skill:  Button, lights,  sensors, motors and more.  They are wirelessly activated  - via Bluetooth - to move, illuminate or sound. Program patterns and behaviours using the intuitive SAM space app for iPad, iPhone, PC and Mac. Simple ingenuity.

You create awesome inventions. No wires, no fuss.  Just serious fun.

'SAM is like robotic Legos®.'  Forbes


3-minute video - the Lego® of the Internet Generation:  SAM Labs

 

 

Project ideas, tutorials - click here for lots of them on the official web site


2-minute tutorial: How to hack Minecraft with SAM!


8-minute tutorial: No cheat voting box


9-minute tutorial : Racer!


16-minute tutorial : Code breaker


2-minute video: Top 5 SAM Inventor Kit Projects


9-minute tutorial: Super Home,
explaining the design process


1-minute video 
Learn Math Times Tables Through This Awesome Game!



2-minute video
SAM & the Royal College of Art (UK) workshop: gamification product prototype

 
9-minute video 
Joachim Horn: A solution for building a generation of inventors
Joachim Horn - founder of SAM Labs


25-minute video
Marconi Society Young Scholar Presentation: Joachim Horn, SAM Labs


3-minute video 
Getting started with your SAM Labs kit


2-minute video : Tweet to SAM Lab (in Cantonese)


2-minute video BBC micro:bit + fischertechnik + Sam Labs (in Cantonese)


1-minute video: Draw with Sam Labs (in Cantonese)

SAM Labs

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SAM Labs Science Museum(UK)  Inventor Kit (4 blocks)
SAM Labs Science Museum(UK) Inventor Kit (4 blocks)

IoT Wireless programmable electronics

Hack your house and be an instant inventor....

HK$ 1,112.00
New
SAM Labs Curious Kit (6 blocks)
SAM Labs Curious Kit (6 blocks)

IoT Wireless programmable electronics

Race and play Program your SAM racer to...

HK$ 1,699.00
New
Sam Labs Pro Kit (11 blocks + Cloud module)
Sam Labs Pro Kit (11 blocks + Cloud module)

IoT Wireless programmable electronics

Bring your inventions to life. The Pro features...

HK$ 3,399.00
New
SAM Labs Family Kit (23 blocks + cloud module)
SAM Labs Family Kit (23 blocks + cloud module)

IoT Wireless programmable electronics

Design. Invent. Create. Host a workshop or get...

HK$ 6,259.00
New
SAM Labs Cloud Module
SAM Labs Cloud Module

IoT Wireless programmable electronics

This block is connected. The Cloud Module is...

HK$ 550.00
New
SAM Labs STEAM kit
SAM Labs STEAM kit

IoT Wireless programmable electronics

     

HK$ 0.00